CHIVAS REGAL LAUNCHES FIRST NEW BLEND SINCE 2007 New Chivas Regal Extra takes luxury whisky to the next level
Posted On September 18, 2015
Chivas Regal, the world’s first luxury whisky,introduces in Nepal Chivas Regal Extra —its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generoustasting blends within this category, crafted for those who look for more.
TakingChivasRegal’sfamous, award-winning house style to a new taste experience, Chivas Regal Extra continues the legacy of founding brothers James and John Chivas, who pioneered and excelled in the art of blending whiskies in the 19th Century.Blending whisky for 25 years, Colin Scott, Chivas Regal Master Blender has created a unique and outstanding blended Scotch usingsome of the rarest malt whiskies from the Chivas inventory.
Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts, creating a rich and generous Chivas blend, for those who look for more. The result- anincredibly rich and discerning interpretation of the Chivas signature style,Chivas Regal Extra has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavours of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds, leading to a long and fulfilling finish.
Kartik Mohindra, Business Head International Brands, PernodRicard said, ‘‘This launch marks another great milestone for Chivas and we are delighted to offer an exceptionally rich and generous tasting blend with Chivas Regal Extra for those with a discerning taste”
“This is our first new global expression since 2007.” explains Colin Scott, Master Blender at Chivas Regal. “The mark of its quality lies in its rich and generous taste which we’ve created byusing some of our rarest whiskies built on a rich foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a profound depth of flavour and a whisky that showcases the character of this unique blend, taking it to a whole new level.”
Max Warner, Global Brand Ambassador for Chivas Regal, has developed a series of ‘Fortified Classics’ cocktails using the richer flavours of other fortified spirits such asLillet, Sherry and Port. The line of cocktailstakes inspiration from some of the world’s most famous classic cocktails, such as the ‘Rob Roy,’ to complement nuances of nutty sweetness, spiciness and a deep rich amber colour of Chivas Regal Extra. For recipes, visit: http://www.chivas.com/en/int/chivas-regal-extra/mixology/
For more information regarding Chivas Regal Extra visit www.chivas.com
About Chivas Regal
As the world’s first luxury whisky, Chivas Regal is considered a global icon of the whisky industry. A timeless classic that has remained at the cutting edge of drinks trends throughout the 20th century, Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and the Americas. The Chivas Regal range is renowned for being the epitome of style, substance and exclusivity and includes five permanent expressions, Chivas 12, Chivas Regal Extra, Chivas 18, Chivas 25 and Global Travel Retail exclusive, Chivas Brothers Blend.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of PernodRicard. Its multi award-winning portfolio includes Ballantine’s and Chivas Regal, the no. 2 and 3 Scotch whisky brands in the world respectively, as well as the world’s no. 1 single malt whisky, The Glenlivet and the world’s only exclusively prestige Scotch whisky range,Royal Salute. The portfolio also features two of the world’s leading English gins - Beefeater and Plymouth gin - and a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa and Tormore. The range is completed by a collection of Scotch blends which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
PernodRicard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin& Spirit (2008). PernodRicard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. PernodRicard is strongly committed to a sustainable development policy and encourages responsible consumption. PernodRicard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.